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Intellectual property is one of the most valuable assets of all brand owners, and separates them from their competition in local, national and global markets. Damage to brands can have a deadly impact on a company's bottom line. Despite this, few brand owners really understand how to identify, get maximum value from and properly protect their IP rights.

Covering all aspects of rights protection in business-including copyright, designs trade marks, database right and domain names-Logos and No Gos provides a complete guide for negotiating the minefield of IP in business.

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