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Advertising practices - investigation by the OFT
The Office of Fair Trading (OFT) has recently announced that it is to conduct a market study looking at the impact on consumers from potentially misleading advertising.
In particular, the
OFT intends to evaluate which advertising and pricing practices are
most detrimental to consumers, with a particular focus on the
impact that the internet has had on the market as well as the
use of targeted advertising that uses consumers' personal data
and internet habits to determine adverts that consumers' receive
electronically.
Please click here to view the full eUpdate.
25 August 2009
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