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Logos and no-gos eBulletin: ambush marketing and the 2012 Olympics
After England's disappointing performance in the World Cup, sports fans are already looking to the London 2012 Olympics in the hope that our athletes can produce some rather more inspirational performances and at the same time brand owners are naturally looking at how they can best use the Olympics to heighten awareness of their own brands and boost sales. However, ambush marketeers beware! The Government has already put in place wide reaching legislation to tackle ambush marketing in relation to the 2012 Games in the form of the London Olympic Games and Paralympic Act 2006 ("the London Act").
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30 July 2010
