Commercial, brands and IP

Overview

Business issues rarely fit neatly into what lawyers determine to be their chosen area of technical specialism. In recognition of this, our commercial, brands and IP lawyers are multi-skilled, and able to provide a level of continuity which results in a more efficient delivery of clear and robust advice.

The technical quality of our advice is of paramount importance. However, we know that, in itself, it is not enough and has to be delivered to suit your unique situation. We make a particular effort to understand both your business and the environment in which you operate. This enables us to provide you with advice that is carefully tailored to help you achieve your commercial objectives.

From Formula 1 teams to finance houses, and fast food to e-commerce businesses, the range of clients for whom we act is diverse, and subsequently, so is our experience. As a result you can be certain that any opinion we give will be both technically sound and commercially astute. Clients come to us for advice on complex legal issues, both domestic and international.

We recognise that sometimes you may require rapid advice on a discrete issue, with a succinct assessment of any risks posed, so that you can make a decision in a short space of time. Our lawyers are not only contract law experts and specialists in their fields, but also recognise that the provision of swift and robust solutions makes for valuable legal advice.

We understand the value of rights, both as assets to evidence value as well as to generate revenue, and are not only expert IP lawyers but strategists, who help clients to design and implement effective brand and intellectual property protection and exploitation policies, both in the UK and worldwide. Simply owning IP is no good unless you put it to work for you, and that is our specialisation, often working closely with our tax colleagues to drive maximum benefit for owners.

Recognition

  • "Substantial commercial practice with a diverse client base and sector expertise. Capable of handling an array of complex commercial matters including supply agreements, cross-border arrangements and collaboration negotiations."

    Chambers UK 2017

  • "Macfarlanes LLP advises on a wide range of matters, for a client base drawn from a range of sectors, including food and drink, financial services and sport."

    The Legal 500 UK 2016

  • "A widely respected team at Macfarlanes LLP advises on a variety of business-critical contracts."

    The UK Legal 500 2014

  • "The practice is: 'Recognised as a well-known player in the field'."

    Chambers UK 2014

  • "Macfarlanes LLP has 'great experience of the specific challenges relating to brand management'."

    Chambers UK 2012