Advertising and marketing


Our longstanding advertising and marketing practice has given us the experience to make robust judgements and the understanding that such views often need to be expressed in short timeframes.

When it comes to complaints, the industry’s self-regulatory nature means that matters often turn more on the strength of the argument for a proposition than a logical answer. However, at Macfarlanes we give precise guidance even when the answer may not be clear.

Our client base, which includes many major UK and global brand owners, has provided us with an understanding of the key issues facing advertisers and marketers on the widest possible scale. This enables us to offer solutions and approaches from different industries, especially in the area of data protection.

The size of our firm means we can provide first-class service for all aspects of advertising and marketing practice, including M&A, employment and IT/IS.

Our work in this area includes:

  • confidentiality and pitch agreements;
  • client/agency contracts (direct as well as framework agreements for local agencies);
  • copy clearance;
  • comparative advertising;
  • viral marketing;
  • mobile marketing;
  • defending complaints before the industry regulators;
  • promotional terms and conditions;
  • lotteries, gaming and competitions;
  • celebrity endorsements;
  • pricing restrictions and trade promotions;
  • loyalty and reward card issues; and
  • data collection and privacy.


  • "Strong advertising and marketing offering, acting for domestic and international brands and agencies on a range of commercial and IP concerns."

    Chambers UK 2015

  • "This practice continues to attract praise for its advertising and media work."

    Chambers UK 2013

  • "Macfarlanes receives plaudits for the quality of its advertising work and in-depth market knowledge. It acts for a variety of major brands, agencies and high net worth individuals."

    Chambers UK 2012

  • "The lawyers in Macfarlanes' advertising and marketing team 'deliver on time and do everything we could ever possibly need'."

    Chambers UK 2011