Practice areas

Our longstanding advertising and marketing practice means that we have the experience to give robust judgments and the understanding that such views need often to be given in short timeframes. 

In matters involving complaints, the self-regulatory nature of the industry means that matters often turn more on the strength of argument for a proposition rather than a binary answer. We give precise guidance even where the answer may not be clear.

Our wide client base, particularly amongst major UK and global brand owners, allows us to understand the key issues facing advertisers and marketers on the widest possible scale, and can bring solutions and approaches from different industries, especially in the fields of data protection.

The size of our firm means that we can service the needs of all aspects of advertising and marketing practice at a first class level, including M&A, employment and IT/IS.

Our work in this area includes:

• confidentiality and pitch agreements;
• client/agency contracts (direct as well as framework agreements for local agencies);
• copy clearance;
• comparative advertising;
• viral marketing;
• mobile marketing;
• defending complaints before the industry regulators;
• promotional terms and conditions;
• lotteries, gaming and competitions;
• celebrity endorsements;
• pricing restrictions and trade promotions;
• loyalty and reward card issues; and
• data collection and privacy.