AR HUDs are advanced display technologies that are being increasingly sought after by the global automotive industry and consumers alike. The Envisics AR HUD improves situational awareness, offers intuitive delivery of information, greater personalisation, connecting the driver in the new world of mobility while also freeing up the valuable interior real estate of the vehicle.

The capital will enable Envisics to accelerate international expansion and the development of its next generation of dynamic holographic technology, which is set to change the face of interior car displays. Founded in 2018, Envisics is redefining the way drivers interact with their vehicles and the world around them with its market leading holographic technology that is enabling the future of AR HUDs.

The investment has been made by M&G’s equity division in a series C funding round. M&G will become the company’s third largest shareholder and will take a seat on its Board.

The Macfarlanes team was led by corporate and M&A partner Richard Burrows with assistance from senior associate Kathryn Jarvis.