Contributed article
Impact investing and greenwashing – why measurement matters
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1 minute read
In an article prepared for Philanthropy Impact, Isobel Morton and Emma Garnham consider one potential solution to both the risk of greenwashing and the need to balance financial and non-financial factors when investing: ensuring you can measure impact. But what does that mean?
This article looks at the investment process, tools for fiduciaries and common impact measurement challenges.
This article first appeared in issue 26 of Philanthropy Impact.
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