IP and brands
Our intellectual property (IP) and brands practice provides domestic and international clients with the expertise to acquire, protect, exploit and commercialise the full spectrum of IP rights.
We represent a broad range of IP and brand owning clients from many different industries including advertising, brewing, energy, food and drink, IT, media, publishing, retailing and sports. As part of this our specialists are regularly called upon to advise with respect to some of the most well-known brands in the world.
In support of our practice we have long-established relationships with leading members of the specialist IP bar, as well as both patent agents and trade mark agents, who we often collaborate with on IP applications and ongoing enforcement work.
Our multi-disciplinary expertise includes:
- devising brand protection strategies, and advising on how to protect names (and domain names), logos, inventions, concepts and other creative works;
- acquiring and reorganising IP portfolios; and
- licensing, assigning and franchising IP rights, as well as preparing sourcing, manufacturing and distribution agreements.
Our expertise also extends to corporate transactional work, where we regularly advise on deals that have significant and often complex IP issues.