Oliver Jeffcott Senior Legal Technology and
Innovation Manager

Oliver is responsible for the day-to-day management of operations and projects for the firm’s lawtech practice.

Oliver focuses on practice innovation at Macfarlanes, drawing on his dual expertise as both a lawyer and technologist to drive transformative change across the firm. He champions a culture of innovation, identifying and implementing opportunities to enhance legal service delivery through advanced technology and process improvement.

Oliver drives engagement in generative AI across the firm and has spearheaded the development and deployment of AI-powered document review tools, automated contract analysis systems and bespoke client-facing solutions that streamline complex legal workflows. His hands-on experience in innovation enables him to provide clients with practical, tailored advice on integrating AI into their own operations, ensuring they can harness emerging technologies with confidence and strategic insight.