The acquisition marks PMG’s first European acquisition, accelerating their growth in the European market. PMG is a global independent digital company, and the acquisition of RocketMill brings PMG to approximately 900 employees worldwide.

Founded in 2009, RocketMill is one of the UK’s fastest-growing independent full-service digital agencies that brings a wealth of knowledge and an integrated approach to marketing performance through media, creative, customer experience, data, and technology.

The Macfarlanes team was led by corporate and M&A partner Justin Hope, with assistance from associates Michael Sweeney and Francesca Bird. Tax advice was provided by partners Jeremy Moncrieff and Robert Collard, and associates Rosie Marriott and Tom Ingham. Employment advice was provided by associate Amy Powell. Finance advice was provided by partner Adam Caines and associate Taku Matondo. Commercial advice was provided by partner Rosie Duckworth and associate Alishea Patel. Pensions advice was provided by partner Faye Jarvis and associate Scarlett Yu.